Messaging app WhatsApp has finally rolled out its new WhatsApp Business app in Nigeria. The app which is currently available for Android, is now available for Nigerians to download via the Google Play store.
WhatsApp had previously announced the app’s arrival and begun verifying business accounts as part of its WhatsApp Business pilot program back in September 2017. Before now, the company has been testing the beta version of WhatsApp Business in select countries which include US, UK, Italy, Indonesia, and Mexico.
Targeted at small businesses, the WhatsApp for Business app allows business owners to connect with their customers and be a part of the messaging platform that has over 1.3 billion users worldwide. Unlike the original WhatsApp app, the business-centric offering allows businesses to create their own Whatsapp business profiles with information such as business description, email, or store addresses, and website.